Got a case of the Mondays? Well then, it is time for a little mid-Monday inspiration, folks. After our last two commercial shoots, we here at Windsong Productions are on cuteness overload . Yes, ladies and gents it is official, we have Children’s Hospital Central California fever. No pun intended.
We wanted to highlight all of the awesome things that Children’s Hospital offers kids and families in the Central Valley. We originated the campaign tagline: “The Business of Being a Kid is Pretty Important Stuff,” because at the end of the day, Children’s Hospital helps kids be…well, kids.
With their state of the art facilities and wicked awesome staff, we immediately realized that they help kids with serious illnesses, dream big. Our first spot aimed at recognizing Children’s Hospital for what they do best: giving their patients futures. We, at Windsong, thought that was more than commercial worthy. Wanna check it out?
Life happens, and so do emergencies. The concept of our second spot was to focus on a part of the hospital that you hope to never have to call, but find comfort in knowing it is there; the emergency room. The idea was to show that the hospital could mend anything from a big break to a small scrape. To do this we wanted to capture all of the funny, wild, boundary-pushing, innocent things that kids do in the moments just before an accident. In the words of the Beastie Boys, “Check-ch-check-check-check-ch-check it out:”
These kiddos were on the borderline of being too much fun to work with. I mean seriously, what could be better than bugs, building with LEGO bricks, sling-shots, trampolines and crayons? Simply said, nothing.
