How Kids Communicate

Here at Windsong, we don’t mind cramming cute kids into our productions whenever we get the chance. Because cute kids doing cute stuff is cute. And we like cute. And cute is actually a pretty weird word if you say it enough.

So we were happy to create a spot for the Association for Play Therapy that introduces the concept of play therapy to a general audience. Our goals were to (1) explain what play therapy is, and (2) illustrate why it’s needed. (In case you’re wondering: licensed play therapists use the act of playing as a therapeutic tool for children who often don’t have the verbal or cognitive skills needed for talk therapy.)

We imagined what it would be like if a child did have those verbal and cognitive skills. Our boy Andrew’s verbose, introspective monologue highlights the absurdity of expecting a child to communicate in such a straightforward way. Play therapy is immediately presented as a solution to this problem.

Our precocious youngster powered through the dialogue like a champ, and we amped up the dramatic music, lighting, and camera work to maximize the effect. We even managed to obtain a pint-size corduroy blazer with patches on the elbows. And as you know, on the scale of “cute” to “really really ridiculously cute”, a pint-size corduroy blazer with patches on the elbows falls somewhere between a giggling baby and a litter of puppies frolicking through wildflowers.