Ray of Hope

Commercial for local non-profit to announce a fundraising campaign to help pay for a new facility.

Hinds Hospice needed a commercial that would announce their Ray of Hope Campaign to help fund a new facility that would allow them to expand their services further into the community. The concern was that in asking for help with the building, donors may feel that their money wasn’t going towards helping patients. By placing people in the empty building that needs the funding to be built out, we were able to show the need the building would serve and the hope for the future.